Sector Tourism, Leisure, Culture
tools for analysing the behaviour of Internet users and external data to generate customised content
The aim of Intuitiv, a recommendation engine developed by the Moustic Multimedia agency in collaboration with L3i, is to anticipate the needs of Internet users in order to optimise their engagement on a website.
The objective is to offer the right content, to the right person, at the right time to maximise transformation. This offer is made possible thanks to the collection of user data (especially behavioural data) which are analysed by machine learning algorithms (supervised and unsupervised) in order to produce recommendations and improve the online experience of Internet users.